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Ndugelo Trevar PhophiAnthropology · Human Behaviour · AI

Research

Five questions I keep returning to.

This work is organised around questions rather than disciplines. Anthropology, digital and economic anthropology, behavioural research and policy analysis are methods in service of the questions below — never the other way round.

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Theme 04

Digital Anthropology & Human-Centred AI

Everyday digital life is where AI is actually encountered: in feeds, forms, chat interfaces and the small negotiations people make to get through a system.

Current questions

  • How do people domesticate AI tools into existing routines?
  • What workarounds reveal about the gap between designed and lived use?
  • What would it mean for a system to adapt to people rather than the reverse?

Future directions

Design-facing translations of ethnographic findings for product and service teams.

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