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Ndugelo Trevar PhophiAnthropology · Human Behaviour · AI

Research

Five questions I keep returning to.

This work is organised around questions rather than disciplines. Anthropology, medical anthropology, digital anthropology, behavioural research and policy analysis are methods in service of the questions below — never the other way round.

Browse by theme

5 of 5 themes

Theme 01

Human Behaviour & Decision-Making

How ordinary decisions are made under uncertainty, obligation and time pressure — and what changes when a recommendation arrives from a system rather than a person.

Current questions

  • What do people treat as evidence when a machine and a person disagree?
  • How is a decision distributed across family, colleagues and institutions before it is 'made'?
  • When does automation reduce deliberation rather than support it?

Future directions

Comparative work on decision environments across clinical, university and public-service settings.

Reading

  • Mary Douglas — Risk and Blame
  • Lucy Suchman — Human–Machine Reconfigurations
  • Annemarie Mol — The Logic of Care

Related publications

Theme 02

Digital Trust

Trust is treated here as a practice, not a score: something negotiated, withdrawn and repaired in relation to institutions long before any individual system is evaluated.

Current questions

  • What is being trusted — the model, the institution deploying it, or the person presenting it?
  • How is trust repaired after a system fails someone?
  • Why does accuracy so often fail to produce confidence?

Future directions

A grounded framework for trust that institutions can use without reducing it to a survey item.

Reading

  • Niklas Luhmann — Trust and Power
  • Onora O'Neill — A Question of Trust
  • Shoshana Zuboff — The Age of Surveillance Capitalism

Related publications

Theme 03

Medical Anthropology & AI in Healthcare

Clinical work is moral work. Introducing predictive systems into it redistributes authority, responsibility and blame in ways that rarely appear in evaluation studies.

Current questions

  • Whose knowledge counts when clinical judgement is machine-mediated?
  • How do patients experience being assessed by a system they cannot question?
  • What happens to accountability when a recommendation has no author?

Future directions

Ethnographic work with frontline health workers adopting decision-support tools.

Reading

  • Arthur Kleinman — The Illness Narratives
  • Paul Farmer — Pathologies of Power
  • Deborah Lupton — Digital Health

Related publications

Theme 04

Digital Anthropology & Human-Centred AI

Everyday digital life is where AI is actually encountered: in feeds, forms, chat interfaces and the small negotiations people make to get through a system.

Current questions

  • How do people domesticate AI tools into existing routines?
  • What workarounds reveal about the gap between designed and lived use?
  • What would it mean for a system to adapt to people rather than the reverse?

Future directions

Design-facing translations of ethnographic findings for product and service teams.

Reading

  • Daniel Miller — The Comfort of Things
  • Genevieve Bell & Paul Dourish — Divining a Digital Future
  • Ruha Benjamin — Race After Technology

Related publications

Theme 05

Policy, Ethics & the Imagined User

Policy documents contain a person: informed, connected, literate, unhurried. Much of the harm in AI governance comes from the distance between that person and the real one.

Current questions

  • Which human does AI policy imagine, and who falls outside it?
  • How do ethical principles survive translation into procurement and practice?
  • What would participatory AI governance look like in an African context?

Future directions

Contributions to national and institutional AI governance debates grounded in empirical behaviour.

Reading

  • Sheila Jasanoff — The Ethics of Invention
  • Virginia Eubanks — Automating Inequality
  • Langdon Winner — Do Artifacts Have Politics?

Related publications